East 96 FM was launched in 2018 and has since then established itself as being the “Voice of the East” - the adopted slogan for the station. The radio station is committed to bringing quality content influenced by St. Thomas and eastern parts of Jamaica to the rest of the country and to the world. Since launching, East 96 FM has established a loyal and engaged fan base by staying attuned to their needs and bringing value to their daily lives. The opening of East 96 FM has brought life to a goal that has existed for generations of the successful operation of a licensed radio station in St. Thomas.

To date, the radio station on the 96.7 frequency has established a following by providing on-air a daily selection of musical content from a talented complement of Disc Jockeys; most of whom are from the parish of St. Thomas. East 96 FM is additionally home to a slate of programs providing quality content on social, culture, spirituality, health and a host of other matters.